Mark and I worked together for a global asset management client during 2013 and 2014. The charter was to improve the productivity of resources invested in producing content that supported various marketing functions. Mark's work was distinguished by two salient features. First, as a former senior line manager, he brought years of very practical direct experience and business relationships in the function to bear. He knew where to look for value, and how to get it. Second, E2E wasn't a slogan.Mark knew that lots of inefficiency on the back end starts with poor planning and analysis about what's worth producing, and when, on the front end of the marketing process. So he worked both ends -- sifting for the stuff worth doing, and then optimizing the process and cost for doing those things. In the end Mark provided a specific model for how things could get done for the organization to migrate towards in coming months and years. He wraps the substance of his guidance in a package of directness leavened with good humor and humanity. I strongly endorse Mark's work, and am actively looking for other places to partner with him.
Cesar Brea
Partner / Author Force Five Partners
Check out Cesar's book, Marketing and Sales Analytics